Displaying items by tag: marketing mistakes

Friday, 23 July 2010 12:04

Businesses, brands and effective keywords

One of the biggest failings many small businesses fall into with Search Engine Marketing is overestimating their name recognition, what could be called 'brand awareness'.

If you have a small business (let's call it "Tom's Bike Parts") in an area with even a reasonable-size population, you can rest assured that no-one knows who you are. That's not to say you won't have a loyal group of customers - you will. That's not to say that the regular foot traffic won't be aware that there's a bike store along their daily route - they might be.

But, except for that group of loyal customers, no-one knows your name.

So why are all your marketing efforts directed at people who are already your customers?

Published in Online marketing