When Panalysis released their Web Analytics in Government Report, it was decided that a dedicated microsite was needed to drive sales.

Focusing squarely on a call-to-action, the microsite was dedicated to providing compelling reasons for government agencies to purchase a copy of the report.

As such we sourced an appropriate hero shot from a Flickr pool and sought permission from the photographer for its use. The hero shot clearly demonstrates the microsite's governmental focus.

To make it as simple as possible we structured the text in an easy-to-read and compelling style, while providing simple, brightly-coloured buttons for immediate conversions.

Further, the Panalysis contact details were prominently located, allowing all relevant information for potential purchasers to be available above the fold.