Following up on my last post, I was lucky enough to get a chance to exchange a few emails with Andrew Wilkins, the proprietor of St Pete Brasserie, the restaurant 'saved by social media'.
An affable restauranteur, he was very forthcoming via email, more than willing to share a few of the secrets that brought his business back from the brink.
If you're a small business owner, this advice goes to the core of social media engagement.
This is the kind of story we like to hear.
Andrew Wilkins, the owner of a Florida restaurant has credited Twitter with saving his business.
According to this 13 News story, Wilkins posted on the business' Facebook page that the restaurant was in trouble. Not only did the ensuing patronage allow Wilkins to continue operating, but he needed to reopen a long disused dining room to cope with the influx.
It's a fantastic story, Social Media saves the day. What makes this tale special, however, is that it's not the norm. Businesses all over the globe are attempting to use social media to grow their business without this level of success.
So what did Wilkins do right?