In my previous article on building a quality Twitter campaign I laid out some rules for acquiring engaged followers, a vital pre-requisite for ensuring your message is read and disseminated beyond your own timeline.
One of those rules was to always look for people who have more followers than they themselves are following.
I've since come to realise that this rule doesn't go far enough. I now believe you should avoid following all but those few incredible voices that you can truly converse with and who are passionately interested in the niche you're carving out.
Once you clear away the noise, you'll find a wealth of conversation awaits with strong brand and topic focus that will help you grow a following of truly engaged and interested followers.